Databricks Native MDM, AI Powered
LakeFusion
Lake Fusion is a native Databricks Master Data Management (MDM) platform that leverages the power of large language models (LLMs) to build advanced solutions for the deduplication of business entities by accurately matching records. Our platform ensures data integrity and consistency, driving better business decisions through reliable data management.
LakeFusion UI
The LakeFusion UI offers an intuitive interface for overseeing master data management tasks. It simplifies the identification and merging of duplicate records, ensuring data accuracy and consistency. This feature enhances user experience, supports better decision-making, and boosts operational efficiency.
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Customer 360
The Customer 360 feature aggregates and integrates customer data from multiple sources, creating a comprehensive view of each customer. It enables personalized interactions, improves customer service, and supports targeted marketing efforts for enhanced customer engagement and satisfaction.
Data Quality
The AI-driven Data Quality feature ensures high accuracy and consistency in master data by automatically detecting and correcting errors using business-provided data quality rules. It enhances data reliability, supports compliance, and improves overall decision-making and operational efficiency.
Standardization
The Data Standardization feature enforces consistent formats and values across all master data using predefined business rules. This ensures uniformity, reduces errors, and enhances data integration and reporting accuracy across the organization.
Match and Merge
MDM Match and Merge, powered by AI, identifies and consolidates duplicate records into a single, accurate "golden record," enhancing data quality and consistency. It leverages advanced AI algorithms and survivorship rules to ensure a unified view of key business entities, supporting better decision-making and operational efficiency.
Use Cases
Retail & E-Commerce
Optimize product catalog management and customer data integration effortlessly​
Financial Services
Streamline customer identity resolution and ​fraud detection with high accuracy
Healthcare
Ensure precise patient record matching and provider data management with seamless integration​